Jason Jablonski, Coach

A nationally and regionally recognized professional mountain biker with a host of state, regional and national titles to his name, Jablonski set his sights on the sport of triathlon in 2005. In April of that year, Jablonski threw his hat in the ring at the XTERRA West off-road triathlon championship in Temecula, California and crossed the finish line second amateur and 14th overall. After such an impressive showing in his debut performance, Jablonski joined the regional XTERRA circuit collecting points that eventually led him to the top in his age group both regionally and nationally.

After logging four first-place overall finishes in his first season in the sport, Jablonski was off to compete at XTERRA nationals in Tahoe, California in late September. He crossed the finish line 22nd overall and was the third amateur finisher. From Tahoe, Jablonski headed to Maui to compete in the XTERRA World Championship where he boasted a first-place overall finish as an impressive culmination to his first-year efforts. Jablonski became the reigning 2005 XTERRA Amateur World Champion.


Stephen Ettinger, 

USA Cycling Level 3 Coach

Stephen grew up in Central Washington and was an early part of the S.E.T. Coaching family. Jason and he started working together when Stephen was a 14-year-old, racing locally in Washington State. Over the next 15 years, Stephen and Jason worked to carve out an incredibly successful professional career that included five National Championship wins, nine starts at World Championships, and multiple Top Ten World Cup finishes. He has been teammates with riders like Julian Absalon, and was the alternate to the US Olympic team in both 2012 and 2016.

Later in his career, Stephen turned his attention to Marathon and Stage racing, taking wins at events like B.C. Bike Race, competed on the road with Rally Pro Cycling, and dove into a bit of Cyclocross and Enduro Racing. With his Bachelor’s degree focused on Human Health and Performance, Stephen also has an educational background to complements his racing experience. He is a member of USA Cycling’s Board of Directors, a USA Cycling level 3 coach, and has a long history coaching and mentoring both adult and junior cyclists across all disciplines. He has the perspective and background to help you achieve your cycling goals, whatever they may be.


Kevin Bradford-parish, coach

Kevin Bradford-Parish has been active in the racing industry for 23 years and has been coaching others to meet their highest potential for 5 years.  He has vast experience as a cyclocross athlete and boasts many notable achievements: from the Cyclocross State Champion, to 16th at the USAC Cyclocross National Championship, to a NORBA Mountain Bike National Champion.


Dan Cooley, 

Cycling has been my primary focus for the past 24 years.  I began riding mountain bikes in 1994 and quickly fell in love with the sport of cycling.  I began racing mountain bikes in 1996 and steadily progressed through the ranks to Semi-Pro as well as achieving a Category 2 cyclocross license.  I have competed in regional, national, international, and National Championship events in both mountain bike and cyclocross.

I have also competed in multiple 100 mile mountain bike events, Trans Rockies Mountain Bike Stage Race, gravel races,  and the Tour Divide.  I have found a new passion in pushing my limits physically and mentally in ultra endurance off-road events such as bikepacking.

Having owned a small business while staying competitive in cycling I understand the challenges involved in balancing family commitments with the desire to excel in your  chosen sport.  I can draw on over 20 years of racing experience to help those looking to take their cycling to the next level.

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